New Manual welcomes Yutaka Fujihara as a director of vintage denim advisor. The concept is creating A new manual that reconsiders things in good times with a modern perspective asking “what are differences, what is good about, what is missing”.
The New Manual, which professional members from various fields such as concept, quality and brand communication gathered under Mr. Fujihara to launch, creates clothes in particular about not only denim, cloth making, processing but also all the details expand beyond the field of vintage.
He is the face of the shop and involved in the denim industry in general as an advisor for many brands. He also operates a YOUTUBE channel as an adviser of vintage denim.
He handles styling with trust from vintage fans and celebrities. “THE 501®XX A COLLECTION OF VINTAGE JEANS” and “LEVI'S® VINTAGE DENIM JAKETS TYPEI/TYPEII/ TYPEIII” known as a permanent preserved edition with all the coveted gems from manias were supervised by him. Also, he is the author of “Denim knowledge -The vintage value found by Japanese-”. He is a representative of 10RIVET.
Manufacturing factory of denim processing in Kurashiki, Okayama which is known as the birthplace of jeans in Japan.
Manufacturing without being bound by new sensibilities, ingenuity, and stereotypes of our CEO, who is also a designer for processing, is recognized and we handle brands from more than 100 companies regardless of its domestic or international.
We continue to grow with respect to a new craftsmanship making use of the individuality and opinions of young craftsmen who were inspired by our manufacturing.