Monthly Literature Magazine "Gunzo" & New Manual

New Manual has realized a collaboration with Kodansha's monthly literature magazine Gunzo. The first fruit from this powerful pairing is a new short story penned by Ko Machida and inspired by the denim clothing of New Manual.

At a glance, this pairing might seem an unlikely combination, but it is rooted in the realization that the "reformation of culture" proposed by New Manual actually has a lot in common with the "literature meets discussion" ideal posited by Gunzo.

Taking "literature meets discussion" and turning it into "literature meets discussion meets clothing" forges a new crossover event, leading to exciting new possibilities.

Be sure to check out the magazine!
We have plans to collaborate with more wonderful authors in the future.

Ko Machida / Born in Osaka in 1962. He won the Bunkamura Deux Magots Literary Award in 1997 for his novel Kussun Daikoku, the Akutagawa Prize in 2000 for Kiregire, the Sakutaro Hagiwara Prize in 2001 for Doma no Shijuhattaki, the Kawabata Yasunari Literary Award in 2003 for Gonge no Odoriko, the Tanizaki Prize in 2005 for Kokuhaku, and the Yano Literary Prize in 2008 for Yado Meguri.

His varied other literary works include the Neko ni Kamakete series, Spink Nikki series, Hosana, Kioku no Bon wo Dori, Kohan no Ai, Gikeiki, Otoko no Ai, Shirafu de Ikuru, and Watashi no Bungakushi. His latest work is Koyaku Kojikki.

New Manual / A creative collective, led by vintage denim adviser Yutaka Fujihara, that brings together professionals from a wide range of genres. The brand appeared from spring 2022, based on the concept of "creating a new manual" by taking a modern approach to items from the good old days and asking "what sets this apart, what does it have that's good, but also, what does it lack?" in order to update them for today.

Costume ( Denim ) / Yutaka Fujihara
Art Direction/ Ushiro Tomohito
Photography/ TAKAY
Styling/ Tetsuro Nagase
Produce/ Azusa Saito(Kodansha)/Takayuki Kikuchi (White Co.)
Casting/ Daisuke Shimana